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Knowledge base

AI Act.

The EU law on artificial intelligence. For chatbots, it requires among other things that customers are told they are talking to an AI.

01Explanation

How it works

The AI Act groups AI systems by how much risk they pose and sets requirements accordingly. An AI assistant in customer service is not normally a high-risk system, but it is covered by the transparency requirements.

Since 2 August 2026 Article 50 applies, requiring that anyone talking to an AI is told so at the latest at the first interaction, unless it is already obvious.

02In practice

In customer service

Our assistants always say that they are an AI and never pretend to be a person. Our view on ethical AI.

04Get started

See how it works for you

In a short demo we show how an AI assistant can answer your customers' questions, using your own material. It takes a quarter of an hour. From SEK 3,900 a month excl. VAT, with the exact price set after the demo.